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25 years adrift in the creative industry.

I am Adrian Talbot, longstanding Design Director at creative studio Intro. I’m also a type designer selling my wares at Talbot Type; and a photographer, showing my images at Talbot Gallery. T3 is where I post updates of my attempts to stay afloat creatively
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Vorsprung durch technische Identität
15 October 2001

Visual identity for independent record label, Mute Records.

I’d always liked the Mute Records logo, even before we got to know them. It featured a man walking, as seen from above. It was a readymade, it came from a Letraset sheet of architectural symbols. For those of you who aren’t old enough to remember, Letraset made rub-down sheets of letters and symbols, before computers made that kind of thing easy.

Mute boss, Daniel Miller wanted to keep the man but change everything else, and create a consistent look across the four Mute businesses.

Daniel was a big fan of German electronic music, and felt the need for order and systems. I designed a geometric font for the purpose, and made everything isometric to achieve the degree of technical complexity, yet simplicity that was desired.

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